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About Mercedes Benz Brand
About Mercedes Benz Brand
In 1886, more than a hundred years have passed since Mercedes-Benz built the first world-recognized car, and the car has already passed its centenary. In the past century, with the vigorous development of the automobile industry, There have been a lot of car manufacturers, some of which are famous for a while, but in the end it was just a flash in the pan. Up to now, only three or four have survived the ups and downs, and only one Mercedes-Benz is a century-old store.
After several changes, the spirit has not diminished
In 1885 and 1886, Karl and Gottlieb built their first automobiles. In 1883, Karl started the business and established the Mercedes-Benz car company in Mannheim, followed by Gottlieb in Stuttgart in 1890. Daimler AG is established. In 1894 and 1896, the two companies launched the world’s first gasoline-engine bus and the first gasoline-engine truck, respectively. The two companies joined forces to defend against the enemy, and in 1926 they merged to form the Daimler-Benz Motor Company (referred to as Mercedes-Benz), and from then on, the cradle of German automobile growth and development was born.
Although the Mercedes-Benz company during World War II was also filled with gunpowder smoke, but after being hit hard, Mercedes-Benz quickly resumed car production. In 1945, it began to produce trucks, and in 1946, it restarted the production of cars, and gradually restored its status as a world-class high-end car manufacturer.
The many changes and developments reflect the more powerful and prosperous Mercedes-Benz. In 1998, the company’s leader, Juergen schrempp, decided to merge with the American Chrysler Corporation to form Daimler-Chrysler Corporation, forming the top of the auto industry. The world is convinced that Mercedes-Benz will continue to create brilliance in the future history of automobile development.
Brand name
Mercedes-Benz, a powerful automobile kingdom, is headquartered in Stuttgart, Germany, with 197,000 employees. In 1993, it achieved sales of 59.102 billion yuan and produced about 1 million vehicles a year. It has 14 directly affiliated factories in China and 35 major subsidiaries. There are more than 100 sales and service stations. It has more than 50 production and assembly plants and more than 6,300 agencies and maintenance centers abroad, and its products are sold in more than 190 countries and regions. What is the secret to such enormous success?
Noble product
Mercedes-Benz not only has unparalleled quality, but also has a complete range of cars. At present, it mainly produces C-class cars (mid-range sedans, sports cars), E-class cars (high-end sedans, sports cars), S-class cars (luxury cars, sports cars), and G-class cars. Type car (SUV off-road vehicle). The company’s early production cars are divided into Mannheim version and Stuttgart version. There is a story behind the name.
In 1899, the Austrian Consul General in Germany, Emil Jelinek, ordered three Daimler Phoenix sedans, named them after his daughter, Mercedes, and drove them to the Nice Rally. , won the championship. Emil, believing that his daughter’s name brought good luck, suggested that Daimler adopt her name. Daimler also hoped to use this Austrian aristocrat to help it open up the Austrian market, so it adopted this name. Unexpectedly, its sales increased greatly. The Daim-Benz company established later also named all its products as Mercedes-Benz.
Cultural Essence Car
It is no exaggeration to say that each Mercedes-Benz car is a wonderful story, and the new E-Class sedan embodies the essence of Mercedes-Benz car culture. Its long double oval headlights that combine aesthetics and high performance make the road conditions at a glance clear when driving at night, and the smooth and perfect lines reduce the drag coefficient to 0.27, which saves fuel while being agile and agile.
The safety standard of the widened impact buffer zone of the impact force far exceeds the most stringent requirements; the large front seat dual airbags and door side airbags provide maximum protection for passengers; and the ABS anti-lock braking system and ETS electronic grounding performance assistance system further strengthen this The handling performance of the car and the advanced valve technology make the gasoline combustion more thorough, greatly improving the power efficiency.
The latest addition to the Mercedes-Benz sedan family is the world’s first production sedan with automatic air control. Its unique “electronic nose” system uses a special air quality sensor. When the pollution outside the car exceeds the standard, the air quality sensor immediately sends a signal to the system computer to automatically close the circulation damper in the ventilation system. Activate the high-efficiency active biomass carbon filter to purify the air and keep the air in the cabin fresh and pleasant.
The car also uses a rain-sensing water puller, which can automatically adjust the air to maintain the water-pull speed according to the amount of rainfall. In addition, the automatic constant temperature system of the air conditioner set independently on the left and right sides is more satisfactory. If the temperature in the car rises due to sun exposure, the sunlight The sensor will automatically start the fan to enhance the cooling effect, so that the driver can concentrate on driving.
