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What is content moderation and why is it important to a marketing team?

Understanding Content moderation

Where to make your brand look professional reliable If marketers want to have good and effective social media management Content moderation should be prioritized as part of social media management.

Because it deals with Mentions, Comments, Chat messages, advertisements, pictures, videos, profiles and content generated with third parties such as

• Content or online community that is under supervision
• Words, phrases or images that are allowed and prohibited by business owners or brands.
• The large number of user posts that brands have to deal with on a daily basis.

Those third parties may be customers, followers who follow and have the opportunity to become our customers in the future. Even general users who come to comment on the brand’s space. The content moderator’s role is to screen the brand’s space to be reliable. Build trust from both the B2B and B2C sides.

If giving an example We should be familiar with each other especially now that there are comments like this, but they are spam links if no one filters them out. Your customers may accidentally press it and get into trouble. Makes our account look unprofessional. It affects the brand image in full.

Some organizations may call this overall position as Social Admin / Admin or the position that is responsible for planning > creating content > graphics > posting, writing captions > replying to comments > replying to customer chats > turn off. Sell, take care of everything on social media brands.

Nun would like to say that it is very difficult that 1 personnel can do well more than 80% in every duty mentioned and every day, or if everything is well done, Nun would like to applaud it. Because, as Nun said, people who are moderators should have time to screen. Analyze what can be developed as an important data center for brands

If compared to digestion It’s the same as the first checkpoint, the mouth. to choose to eat foods that are beneficial to the body Do not put poison in your mouth before passing it to the small intestine digest and absorb essential nutrients to each department If anyone still can’t see clearly, expand the types of content moderation as follows.

3 main types of moderation

• Automated moderation: for brands or organizations with capital Need technology to help our employees’ work processes save time. and increase data security It’s not just anyone who has access to data such as AI-powered algorithms and analyze text. However, even though the technology-driven moderation is very accurate and efficient, But definitely don’t fight using Human review because the context is complicated. There are all languages. Type that it’s good, but it doesn’t mean that it’s good. Therefore, Nun thinks that it should be used together first. With big brands that have a lot of content to watch per day, technology comes in to help save some of the energy so that the work will not be overloaded.

• Pre-moderation: This is the easiest area to work in, often blogs or online communities of a brand or organization. Everyone may have seen some websites that have to wait for the admin to check. and approve before comments are published
• Post-moderation: The most popular of the 3 types already, that is, content moderation on the brand’s social media area, for example, posting a Valentine’s Day promotion. How do you have comments? After posting new product spoilers, what kind of comments did people comment on? Focus on reading it all.

The importance of content moderation or

#1 Customer service

In addition to store employees The team that is important in doing customer service is definitely inevitable from the marketing team. You will be the first line of contact with customers online. Which is as important as customers in front of the store Keeping the content ready for service It is extremely important.

#2 Brand image

from trying to sum up to make it as easy to read as possible Is to emphasize this point. That is, the brand will be able to reach customers closer, replying to DMs or replying to comments after a moderator is part of that image.

Like Noon mentioned at the beginning of the article that spam link if no one filters it out. make our account look deserted There are only gambling websites for the shop. The atmosphere of reading brand content is broken. It also doesn’t look like a lot of communication channels.

Another very sensitive moment is when we do UGC or content together with other influencers, not just coordinators but also monerators who have to help check after content has been posted. Skills that are essential for content moderation

If the brand starts to pay attention to the team having this position added. or who wants to try this line of work Let’s try to analyze how content moderation has to find what kind of person to be responsible for it to be suitable. It depends on the organizational style and content look of each brand as well.

As you can guess, it’s a challenging job. In addition to being responsible and not being lazy on duty. It takes a certain amount of maturity, especially if your brand has TikTok, the more you need someone who can deal with comments beyond imagination, the kind that there are people like this in the world too… and media equilibrium Read out what is spam. Which one is the real comment? fun is talking greetings to this person who visited the brand’s timeline Consciously use the brand’s character to interact with customers. understand the use of appropriate language levels

Of course, it would be good to be someone who is addicted to social media. People who are addicted to social media may not seem to be working or not, they just retweet, but in fact, typing skills, reading games or interpreting Updating news for your brand to keep up with the world often comes from plowing social media often.

last but not least Is to use the right language and type correctly to be the face of the brand to look professional. Noon honestly confessed that he was trying to develop this issue as well. Because the finger is still crushed and the typing error is lost Anyone who finds a whisper, please come and lightly. Thank you very much. Nun will hurry to fix it.

I hope everyone will look at the overall picture about what content moderation is, what kind it is and how important it is to major brands such as customer service and maintaining the brand image as desired. Plus culminates with a skill that a person acting as a monerator is suitable for.

It’s useful for brands who want to have good social media management. It can definitely make the team stronger. And let’s meet again in the next article. What else will Nun have to share? Please wait to follow me ^^