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About BRAUN Brand
BRAUN is a German brand. Sleek, classic design
BRAUN Brand — If you can choose a brand that we have always loved, BRAUN is one of them. The classic brand has a long history. With the craftsmanship of a divine designer called Product design, every piece of this brand in the classic era is almost on the shelf of the collection. No matter how many times I see it, I feel that it’s so cool and beautiful.
WORLD OF BRAUN
BRAUN Brand — BRAUN (pronounced Brown) is a German brand that manufactures consumer electronics. The company has changed hands, from the parent company The Gillette Company (shaving blade maker) to De’Longhi (coffee maker brand) acquired the rights. Braun is now under a company called Procter & Gamble .
Even today is busy and looks focused on selling electrical appliances. how much razor But what we want to focus on is Braun ‘s design history is legendary. Braun ‘s early products were highly collectible. And the design is still contemporary to this day. Let’s take a look at Braun in 1921 ‘s (almost 100 years old) together.
History – GA Braun, Inc.
It all started with — German mechanical engineer Max Braun lived in Frankfurt in 1921 and in 1923 he started inventing parts for radios. This made the company grow rapidly and became very popular. Because in those days, Braun was the first brand to produce parts from “plastic” until it became the leading brand of radio in Germany and could be integrated into a record player. The more they penetrate into each other.
From the growth of Braun until the launch of the first Logo in 1935, Logo with an extra high letter A and Logo is still used today.
About Braun – Braun Products | Braun Middle East
Then the world entered World War II where Braun was forced to stop producing everything for the masses until the end of the World War that Braun had returned. Along with the production of radio and high-end audio equipment called very high honesty And later there was a small slide film projector. compact than other brands And the brand continues to grow. Until reaching the peak point, and there is a Hero product like today, that is “Electric Shavers”
Potted history of a design classic | My Friend’s House
A RADICAL SHIFT
In the 1950s , Braun released the most successful product to this day: the “electric shaver” that featured a very thin oscillating cut from the assembly of a thin and light sheet metal. Make everything convenient, easy to shave from the shaving Followed by kitchen appliances, from mixers to cooking (similar to blenders) until the company has a lot of products and has been successful until it takes the next step to being a public company.
Less But Better
MEET THE MASTER
One of the turning points we highlighted at Braun was our collaboration with legendary German industrial designer Dieter Rams , the brand’s Chief Design Officer (Head of Design: 1961–1995). Make product design not just a good function anymore. more accurate But the design is still contemporary, Minimal, but a classic that is still beautiful to this day.
The first product Dieter designed was the T3, a portable radio, and all the way down to the camera. Many of Braun’s pieces were influenced by Dieter, such as the high-quality SK 4 turntable and “D”-series (D25 – D47) turntables . 35mm slide, BRAUN LE1 speaker set, all Braun watches.
Not A Manifesto by Dieter Rams
THE ROAD TO BECOMING A DESIGN ICON
It wasn’t until 1995 that Dieter Rams retired from Braun , and all of his designs were put on display at MoMA , New York, making Braun not just an appliance brand that always offered innovation, but also a brand that stood out for its design. Many designers would like to have them in their possession as well.
Classic Dieter Rams shaver. Braun industrial design, sketch | Art
GOOD DESIGN PRINCIPLES
Dieter ‘s design concept is a very important aspect of the design industry. “User-Centered Design” mainly thinks about users. We call this concept “Good design principles” . What is good design? There are 10 principles.
Dieter Rams Design Principles – Sean Van Tyne
Good design is innovative — fresh, creative, never ending and always on the lookout for new opportunities.
Good design makes a product useful — beauty, user psychology, must be convenient and accessible. ready to truly answer the needs of users
Good design is aesthetic — beautiful design. make everyone’s day happy
Good design makes a product understandable — easy to understand, clear, self-explanatory.
Good design is unobtrusive — Good design is neutral. To give users space for self-expression.
Good design is honest — straightforward, valuable, and not overly promising.
Good design is long-lasting — lasts for years. How long is it still contemporary?
Good design is thorough down to the last detail – go into details, penetrate deeply to understand thoroughly.
Good design is environmentally friendly — friendly, economical, clean.
Good design is as little design as possible – cut down on everything unnecessary. return to purity back to simplicity
Creative Layout, Dieter, Rams, Ten, and Principles image ideas …
BRAUN COLLECTOR
From what we know the history of the brand It makes us know that Braun is actually divided into 2 eras: the era that was founded until Dieter Rams design until now that Braun focuses on selling shavers. Electrical appliances with a design that is different from the classic era. (can be found under Powerbuy)
But in the designer world, there were many people who liked the designs of the Dieter Rams era , so the Braun Collector (Account on Instagram) showed off the classic product designs of Braun of that era and became very valuable for collectors.
Not going to talk about each thing, it’s strange. Let’s look at the classic Product design work .
T3 Radio — Pocket Radio, Dieter Rams
I saw it and didn’t want to believe it. This radio was designed in the 1960s because it still looks modern and minimal.
DR Approach — DESIGN X SABER
Braun T3 Radio – Dieter Rams – Works in Progress – Blender Artists …
TP1 — Pocket Radio, Dieter Rams
The cool thing about this model is that it can also be played with LPs.
Creative Lido, Portable, Transistor, Radio, and Phonograph image …
10 Designers on 10 Iconic Dieter Rams Designs – The New York Times
Braun TP1 by zefwastaken | Design | 3D | CGSociety
T24, Portable Transistor Radio portable radio as well very beautiful as usual
Braun portable Radio T52 | Only / Once – We collect unique vintage …
Braun T 1000 — Radio, Dieter Rams
Currently, this radio is located at the V&A Museum. It’s very beautiful.
Braun T1000 multi band radio designed by Dieter Rams – MAAS Collection
T 1000 Portable radio by Dieter Rams, 1963, Manufacturer: Braun …
Braun T 1000 | Dieter Rams 1964 http://www.dasprogramm.org | das programm …
RT20, Radio
Radio for displaying as well. Very beautiful.
RT 20 (Designophy – Designpedia, http://www.designophy.com)
RT 20 (Designophy – Designpedia, http://www.designophy.com)
Automatic Slide Projector (model PA 2)
PA 2. Designed by Dieter Rams for Braun | by Omar El Amri | Amri …
199: DIETER RAMS, PA 2 automatic slide projector < Dieter Rams …
TC 40, Radio & Phonograph
▽△ Once In A While Renders № 56 Braun TC 40 on Behance | Technologie
Braun TC 40: I by Jason Zigrino on Dribbble
Dieter Rams. Audio 1 Radio-Phonograph (model TC 40). 1962 | Dieter …
PS 2 Stereo Turntable
PS2 Turntable by Dieter Rams for Braun.
Heater-Ventilator (model H 3)
Dieter Rams. Heater-Ventilator (model H 3). 1962 | Dieter rams …
Braun electrical – Household – Braun H2 fan heater | Braun design …
Calculator (model ET 55)
This is the ultimate in unique design. Braun’s Calculator by Dieter Rams
Braun calculator ET 55 | Only / Once – We collect unique vintage …
Dieter Rams, Dietrich Lubs. Calculator (model ET 55). 1980 | MoMA
Continuities and corrections
While Braun ‘s classic has passed, Braun continues to produce quality products for consumers every day. Therefore, anyone who likes design and wants Braun , say that you have to bid on Ebay because it’s really hard to find and admit that it’s beautiful, neat, minimal, real, making Braun a brand that we have always respected.
