156139
History of the BMW Brand
BMW was established on March 7, 1916. The predecessor of BMW was an aircraft factory. It was originally famous for its streamlined biplane reconnaissance aircraft. The name of the predecessor company was BFW, and the founder of the company was Gustan Otto. . On July 20, 1917, the BFW company began to reorganize, and officially named BMW.
In 1923, BMW developed the first motorcycle engine. At the end of 1923, they specially produced motorcycles in Munich (Munich), and the R32 motorcycle with the BMW trademark was sold in the market for the first time. BMW made a full-page advertisement in the morning paper on July 9, 1929, announcing its foray into automobile manufacturing. The legend of BMW’s first serial production car was born.
The official Chinese character for “BMW” is the Bavarian Engine Factory Co., Ltd. (German: Bayerische Motoren Werke AG), a world-famous luxury car brand headquartered in Munich, Bavaria. BMW is often referred to as Bimmer, and the brand is often referred to as BMW in mainland China, Hong Kong and Taiwan in the early years.
The history of BMW company began in 1916, and it was translated as Bayer in the early years of mainland China. Originally an aircraft engine manufacturer, the company was a limited liability company in 1917, and in 1918 it changed its name to Bavarian Engine Manufacturing AG and went public.
The founder’s high achievement in the field of aviation made him have great ambitions to build cars. His later decision wrote a glorious page in the history of automobiles, that is, the history of automobiles, which is influenced by thousands of cars today. Favorite German BMW factory.
BMW’s blue and white logo symbolizes the spinning propeller, which is a reflection of the company’s early history. However, the current BMW president corrected and said that people always think that the blue and white logo is a propeller.
In fact, it should be that BMW’s headquarters is in Munich, Bavaria, Germany, and the state flag of Bavaria is blue and white, and BMW’s name is Bavaria. The engine company, BMW represents Bavaria and represents the most exquisite engine technology in Germany.
In 1923, the first BMW motorcycle came out. Five years later, in 1928, BMW acquired the Eisenach Automobile Works and began producing cars. Since then, BMW has brought many masterpieces in the history of automobile manufacturing to the market, these products continue to inspire strong emotions and people’s desire, forging BMW’s outstanding reputation as an automobile manufacturer.
BMW is the most successful and profitable luxury car brand in the world. In 2002, the company successfully sold more than 1 million BMW and MINI brand cars, the first time the sales record exceeded 1 million; in the motorcycle business, the sales exceeded 1 million. 92,000 units, a new high in sales. Worldwide, the BMW Group employs more than 100,000 people.
Consistently focusing on high-end brands is the foundation of business success. BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy the high end of every segment from small cars to top-of-the-line luxury sedans, making the BMW Group the world’s only manufacturer of luxury cars and motorcycles.
High-end means “added value”. As a high-end brand, BMW’s products have rich product connotations in terms of design aesthetics, dynamic and dynamic performance, technical content and overall quality. Therefore, these brands can provide users with practical additional value. On this basis, the BMW Group expects to achieve a higher profit margin per vehicle, thereby continuing to maintain profitable growth and ensuring the company’s independent status in the future.
The BMW Group will implement a clear luxury brand strategy for a long time, which will be reflected in a wide range of premium products and market offensives in the next few years. While paying attention to the uniqueness of each brand, the BMW Group will enter new fields by launching new products, and promote the company’s series of products to more new markets. In this way, the company will enter a new realm.
In 2008, the BMW Group sold around 1.4 million vehicles, a 40 percent increase. In the same year, the group’s annual sales will exceed 50 billion euros.
As a high-end car brand, BMW not only has a high market share and popularity in the domestic new car market, but also launched a brand used car service in the used car field – BMW “Zunxuan”, BMW Zunxuan used car is BMW. In 2003, the Group launched the global unified used car certification program among the global luxury brands. In December 2005, BMW launched the BMW Premium Used Car Certification Program in China.
On March 2, 2015, the BMW odor problem remained unresolved for many years, or it was related to the cost savings of the manufacturer.
On March 4, 2020, BMW’s new pure electric BMW i4 concept car was released. The new BMW Group LOGO continues the classic elements of the BMW logo and adopts a two-dimensional flat design.
