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The Origin of Fashion Week, the Long-awaited Event in the Fashion Industry
Lifestyle enthusiasts in the fashion sector are certainly familiar with the term fashion week , a moment intended to hold performances of various types of clothing created by designers. Not only abroad, but even Indonesia has also held this event with a pretty cool variety, plus there are more and more local designers with blaring works.
Originally formed because of the ideas of Charles Frederick Worth.
Charles Frederick Worth was an Englishman who later moved to Paris, France. Worth was not originally a designer, but he worked as an intern at a textile company in London. More or less, he gained knowledge of fabrics and learned about historical portraits or paintings from various galleries including the National Gallery. He later became a professional tailor after the company opened a special tailoring department. This is where his career as a designer begins.
The design of the clothes he made became famous because of the quality of the fabrics and the stitches used. He is very concerned about the balance of clothing sizes. His inspiration is from historical clothing that he learns from historical portraits or paintings.
Show various designs for high-end clients.
The work of Charles Frederick Worth began to be widely known. Its famous designs, invite high-end clients to order various luxurious dresses and outfits. He started hosting events to show his designs to clients and was the first to pay for a human model to demonstrate his designs.
This event was held in cities in Europe, such as Paris, which at that time became the fashion mecca of the world. The event is held exclusively, closed only to high-end clients.
Quoting from the pages of The Good Trade Paul Poiret and Lucile (Lady Duff-Gordon), salon shows later became fashion shows with the format we know today.
Adapted in America and had problems during World War II
This form of fashion show was later adapted by department stores , other brands and designers independently, but regularly held in France so that it became known as fashion week.
In America, the Ehrich Brothers held its first fashion week event in 1903.
When World War II broke out, the situation became difficult when the Nazis took control of France and banned the arrival of journalists from America to cover fashion week there. Eleanor Lambert, a fashion publicist took advantage of this condition to promote the designs of American designers, which had a different character from the designs of the world’s fashion mecca at that time.
Fashion week will still be held online during the pandemic.
Eleanor Lambert moves with Ruth Finley to invite a number of designers who do not yet have their own brands and hold fashion shows in America.
Lambert invited journalists to fashion events, and advertised under the name Press Week. The event was held in 1943 at the Plaza Hotel with the participation of about 53 American designers.
This last format was finally used in continental Europe, starting from Milan, then back to France, London to Berlin, Germany. Until now, the fashion world continues to grow even though it was shaken by the pandemic. For example , Jakarta Fashion Week 2021 which will take place from 26-29 November 2020 online.
