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Information about Taboola
Taboola (Web advertising company)
Website: taboola.com
Founded: 2007
Founder: Adam Singolda
Headquarters: New York, New York, United States
Revenue: 1.38 billion USD (2021)
President: Eldad Maniv
Subsidiaries: Connexity, Taboola, Inc., Gravity R&D
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as “Around the Web” and “Recommended For You” boxes at the bottom of many online news articles. Wikipedia
What is Taboola used for?
Taboola is a self-branded internet “discovery platform”, that tries to curate just the right things online to users based on a person’s interests. The company achieves targeted content along with tailored advertising and marketing by making recommendations of what users may also like.
How is Taboola different from Google ads?
In a nutshell, the main difference between Taboola and Google Ads is how each platform approaches native advertising. Google has been a pioneer in digital ads for years, so it tends to have more advanced targeting options and features.
Is Taboola free to use?
Though getting started with Taboola is free, customers report average cost-per-clicks (CPCs) hover around $0.6 for native desktop campaigns and $0.3 for mobile ads.
