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5 Ways to Think for Leaders and Business Owners in the Digital Disruption Era

Doing business today is faced with Digital Disruption that challenges the organization to adapt or transform rapidly in each industry. Businesses that can’t adapt can be replaced by new ones.

The business model in the Digital Disruption era is moving very fast. And there is a chance that it will affect every business. “Business leaders” who must find a solution turn to analyze the situation change strategy in order for their own business to survive in this competition.

The importance of Digital Disruption in the business world

Digital Disruption is a business transformation by adopting digital technology as the main development. To increase the competitiveness in the business world even higher

which requires various technologies It is an important part in the development of business to be more efficient, such as Big Data, Blockchain, AI, Cloud Storage, and others, which are developed together with the vision of each organization. integrated with the needs of the customers at that time Therefore, it can cause a Digital Disruption.

Today, there are many businesses that are unable to keep up with technology. and being replaced by new businesses. magazine companies that gradually shut down due to the disruption of the Social Platform that the behavior of consumers has changed to read articles or follow more news on online channels

Digital Disruption is like a new wave of doing business in the future. and has created many new business models

Here are some examples of popular Digital Disruption business models:

Switch from outright purchase to paying monthly subscription.

We are usually accustomed to paying a single purchase to hold the exclusive right on a particular product. But some products such as movies or music Consumers may feel that the price is quite high. It’s not worth buying to watch or listen to only a few times. Some people do not want to pay for such a product if there is a better alternative.

Therefore, a subscription system was born that allows users to become a monthly subscription for unlimited use, such as Netflix, Apple Music, Spotify.

But in addition to these entertainment media Consumer businesses are also turning to these models, such as the “Dollar Shave Club,” which differentiates the business model and makes it easier for the target audience to access products. With a subscription service in the United States, it sends products of shaving products, cleansers and toothpaste every two months to subscribed customers.

In addition, famous restaurants such as KFC are also starting to use a subscription system in some countries to receive fried chicken each month.

Freemium Model to add functionality when paying.

Freemium is a combination of Free and Premium that allows you to use the service for free. But it will start collecting when you need more functionality. Such as various cloud storage services such as Google Drive, iCloud, Dropbox.

From the above example Even if it is a business that meets the needs of consumers very much But there are some businesses that have lost their lives as a result of this digital disruption, including thumb drives, which saw a significant drop in usage after cloud storage services, or video rental businesses that have gradually shut down since their inception. of Netflix

Don’t let your business be another lost business. Let’s see 5 ways to think for corporate leaders. and business owners that will help you keep up with the Digital Disruption era and guide your organization to success

Subscription Business Model

1. Consider consumers before profits

The basics of doing business, of course, have to consider generating income for profit. But looking at the profit alone It can’t help you survive in this Digital Disruption era.

Disruptive Challenge (Business Competitors) Many businesses are starting to adjust their perspectives. turned to focus more on consumers by looking at the need and creating new technologies that meet the needs of the target customer group

Starting from looking at the needs of customers or problems of society. and turn it into a business opportunity. by businesses that see these opportunities first will be able to respond to demands that arise faster and have more advantages in this competition

For example, the case of the application “U Drink I Drive” that sees the problem of people who drink at night. But I’m worried that driving home might be a danger from drunk driving. Therefore, it is an application that solves such pain point by having a driver service that specializes in delivering both the car and the user to the destination safely.

Better understanding of consumers It means that our ability to respond to customer needs will be more efficient. The vision of a leader who sees these opportunities first. It will always guide your organization to be ahead of the competition.

2. Driven thinking with logic and reason

Basic qualities of a good leader Must not rely on intuition or emotions. Rather, use logic and reason to analyze the results.

Often, leaders have to make decisions. or fix various problems Think, analyze and evaluate things rationally in order to see a solution to the problem. Identify and identify the pros and cons of each model.

This way, the big picture of the organization can be linked together. See the best answer in every situation. and choose to use it to reach the destination correctly

3. Look out ahead Change yourself to lead the world

must understand and realize that Business competition in the Digital Disruption era has new challenges. for you to always face The same achievements you have built It may not be the same solution that will keep you alive. Therefore, good leaders must find new answers. Always come to support change

The role of Social Media has made the world move faster. new technology is updated day by day A good leader must dare to accept and adapt. have a vision that sees changes Ready to change the old strategy and always open to learning and experimenting with new strategies

To develop the organization to be sustainable in the midst of a constantly changing world. The vision of a leader who is ready to change see a solution to the correct adjustment Will be able to lead the organization to success and grow by leaps and bounds

4. Every employee is an important part.

Your organization’s employees are just another measure of the performance of your business. This doesn’t mean that organizations need to recruit new, talented employees. Rather, it is to develop the potential of the existing personnel to have better working skills.

To encourage personnel to develop skills to increase work efficiency. or keep up with technology The organization must create momentum. and inspiration to employees In order for them to change their ideas and want to develop themselves to be ready to progress with the organization in the future.

It is not certain that the potential developed by employees It may become an important force that allows the organization to see new and different perspectives and become an important part to develop the organization to grow even more in the future.

5. Failure is the key to success.

Not everyone can choose the right path the first time. Failures or mistakes that we face are not terrible. But it’s always an important lesson to teach something. To make you stronger and move forward with more confidence.

in the world of business In addition to knowing your own “strengths”, seeing your “weaknesses” is also the key to the success of the organization. Because the organization knows what its own weaknesses are. will make it possible to see a way to improve quickly, to the point, efficient and enhance the organization’s potential as well

Summary

Digital Disruption is not a scary thing if you know how to adapt and cope. by the five concepts mentioned above It can be used as a guideline that can be applied within the organization. To create an advantage in dealing with the Digital Disruption era