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5 Things You Should Know for Affiliate Marketing Strategy Marketers

Affiliate Marketing is like marketing in which we have partners outside the organization to become Partners or Affiliates to find customers for us with various marketing techniques and methods to receive commission in exchange from our brand. Or to put it simply, it is a Salesman system that is a form of Push Media.

Many people who have marketed all Funnels to a certain point who want to increase their sales even better. But at the same time there was a limited budget. And the necessity of wanting to control ROAS or ROI as well. One strategy that Bass thinks will help solve problems and generate sales for our brand to grow even more like doing Affiliate Marketing Strategy is an interesting option. very much.

This type of marketing consists of 4 parts: brand, network, affiliate and customer. The relationship of these 4 parts can be explained as follows. Brand acts as a product holder. condition maker And those who provide various information to the Affiliate that there is a scope of doing it. Can communicate in any aspect or in what form?

For example, Brand A has a product as a thermos bottle. By setting the commission to the affiliate at 2-3% of the sales of products sold from customers that the affiliater can find.

Commission can be either PPL/PPC (Pay per lead/click) or PPS / PPA (Pay per sales/conversion), depending on the conditions of each brand. Most of them are mainly considered PPAs.

A network that may be managed by a brand or a Distiputor Platform. This part acts as an intermediary in transmitting information. and manage Affiliate that enters and exits in the system

Affiliater acts to apply product information to various strategies or technical techniques to attract customers, which may be in the form of content based on Social Media, Backlinks, or Community Webboard posts. For the brand according to the conditions, it will receive Commission as a benefit.

And the last part is the customer who comes to be a part of this by being an important variable for creating benefits for both the brand and the affiliate through some action.

In which the story that Bass will share with everyone today, I think it should be suitable for many people, including brands that want to start doing affiliate marketing but don’t know where to start. This article should be able to provide interesting tips and guidelines as well.

5 Things You Should Know About Affiliate Marketing Strategy

1. Set up terms or conditions of doing Affiliate to be fair. and convenient to all related parts. These matters are standard as a starting point to tell us how effective affiliate marketing will be for our brand. By what we should take into account, it’s not just about the Commission that we will give to the Affiliater who benefits us while each other has the only satisfactory benefit. In fact, there is a small detail. little together

For example

What are the products that join the affiliate of our brand, what products can be advertised, what should be done – what should not be done for an affiliate if wanting to become a partner with the brand, passing on the material that Can be used to create content for advertising, financial management systems how to think and calculate What time of day is the payment made? etc.

Usually, where bass has encountered various requirements, it will be flexible or tight, depending on the brand. But the important thing is that if we can be covered and clear from the beginning, each part that involves our brand will be able to proceed or something that is smooth and there is no problem in our marketing. later

For example, in the case of affiliates who may cheat the lead from spam backlinks that bring non-target customers who are not interested in our products to our website, the result may cause our website to have a Bounce Rate% that higher and affecting the Quality Score worse that will affect the big picture of our online marketing as well

Which, if we put a limited condition in this section, will be able to solve this problem in the first place because getting the Quality Score back for good is not easy at all.

2. Affiliate is not anyone.

It’s true that we do affiliate because we want to increase our sales even higher. Any Affiliater who can attract people to us to buy our products, that person will definitely have a good potential for our brand. which is not wrong

But for this topic, Bass would like to invite everyone to look at the other side of the coin for this situation.

For example

Our brand has a target group of people who are interested in IT products, with products that have technical issues that, if miscommunicated, will become a bad disadvantage for the product immediately. have knowledge in this section This situation has an opportunity for the content from the affiliate to become an indirect brand discredit instead.

Because the Affiliate does not understand enough to explain some technical matters. It may take some points of the brand to be too many weaknesses, even though the product has other technical strengths to compensate. It can cause effects or negative feedback that is not good for the brand. In addition, bad reviews may cause our products to be excluded from the customer’s consideration.

Let everyone try to think that the affiliate we use is like the one we choose to use. KOL/Influencer to our brand that must reflect the identity and aura of the brand Including showing the lifestyle that our brand will be in the lives of customers as well.

The more those people understand and love our brand’s products. This will encourage them to convey information and make our products attractive.

3. Always try to communicate and forward information to the Affiliate to promote sales.

This section looks in terms of Operation and Convince for more people to come to buy products with us. Because sometimes in making an affiliate with only review content, it may not be as attractive to customers as it should be because it may be subject to the price of the product.

If the brand updates information, sends new materials or has a special promotion at a special time that is interesting, let the affiliate use it regularly. It will increase the chances for people who see the content to get even more attention.

4. Regularly monitor traffic and conversions generated by affiliate marketing.

Usually, the back of the Affiliate Marketing management system will have Transaction Data stored already. If anyone uses the Distibutor’s platform, it may be a bit comfortable to have a Dashboard that can monitor the behavior of the incoming consumers. Or if anyone uses their own system, it is recommended to do Tracking Traffic from Affiliate as well, in order to measure the efficiency of our Affiliate as well.

For example, how much Potential does an Affiliate have from the number of people that have been brought in or how many purchases, the quality of customers? Whether it matches the brand or not from Bounce Rate%, behavior, interest or consideration in purchasing the product. How long does the customer use this group spend in the session or what is the conversion rate%?

Which we can take all of this information to analyze to see if we have any parts that we have problems waiting to be fixed or which parts we are missing. so that we can adjust our strategies in a timely manner

Because sometimes the problem may not be with the affiliate, but may be on the brand side, for example, the website has problems, often freezes, often disconnected, or our products may not be in demand in the market. Insufficiently highlighting interesting features The price is too high than the market, anything like this. which if we do not look at the back of the house at all, we may miss these factors, it is possible

5. Don’t rush to ask for sales right away.

Doing Affiliate Marketing is a form of marketing that is like planting a tree. I want to hurry up to flower and come out in a bang, bang, bang, so it may not happen that instant.

It’s similar to Seeding Contents / Influencer or doing SEO that has to gradually increase the number of reviews. Credibility Gradually score points to become a Push and Pull Marketing Funnel for being a good credit to the brand.

Know again that our brand is trusted by many users. or from the media that customers can see everywhere

But let everyone be confident that doing Affiliate will become a stable tree and generate income for our brand for sure. So don’t be impatient. If we do from number 1-4 completely consistently Our sales are definitely increasing.

And all of these are 5 things that anyone doing Affiliate Marketing should know basically that Bass thinks will help us to think more comprehensively and create continuity in our marketing until Effective results are very good.

Epilogue

For anyone who does not have their own Affiliate Marketing system. But there is a storefront for sale on a Market place like Lazada or Shopee on the platform, there is an affiliate system for us to try to use as well. Let’s try to open the experience to try it together to increase sales for everyone to see.

From experience, Bass is quite confident that if everyone’s shop has a Marketing Funnel that is complete in every process. This point will definitely be an add-on that has an impressive ROAS return for everyone.