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MGID Acquires Yengo in Thailand
MGID, a global advertising platform announced today (November 9, 2022) that the company has agreed to acquire Yengo, an advertising network in Thailand. The combination of the two companies will open new revenue and audience development opportunities for publishers in Thailand. and empower advertisers with industry-first privacy-focused contextual targeting technology. To deliver relevant ads in the most brand-safe environment
The growth of digital media consumption in the Asia Pacific region and the continued increase in spending on digital media led MGID to enter the Thai market in 2019. Since then, MGID has worked with leading brands such as Kia, True and DTAC and has created a network of premium publisher partners like bangkokbiznews.com, khaosod.co.th, matichon.co.th, mthai.com
Yengо is an advertising network that has established a strong presence for itself in Thailand. Combining Yengo’s technology, data and expertise with MGID’s strengths and international footprint will create opportunities full of possibilities for Thai marketers. The acquisition comes with the seamless addition of Yengo’s advertising and syndication partners to MGID.
By partnering with Yengo, MGID will be able to expand its reach in the region to cover over 50% of Thailand’s digital audience and will be able to provide advertising and syndication services to clients using its privacy-focused targeting technology. Principles Using AI Regulating Brand Safety and World-Class Customer Service
Sergii Denysenko, CEO of MGID, commented: “We are continuously searching for ad tech companies that can enhance our product offering in the local market. Our acquisition of Yengo was an easy decision. This is because their knowledge and market presence is very impressive. We look forward to enhancing MGID’s current status in Thailand through our team of experts. Marketing knowledge and offering different products to provide unparalleled service to our publishers and advertising partners.”
About MGID
MGID is a global advertising platform that helps brands reach unique local audiences at scale. It uses privacy-focused AI technology to deliver high-quality, relevant ads in a brand-safe environment. The company offers a variety of ad formats including native, display, and video to provide the best user experience, which helps
Advertisers can drive performance and awareness. The publishers can retain and monetize their audience as well.
Every month, MGID reaches 900 million unique readers by delivering 200 billion ad impressions from 25,000 trusted publishers. For more information: Available at the website: http://www.mgid.com
