| Payment War, Genesis of Internet Finance Other names: 支付战争·互联网金融创世纪 Author: Eric Jackson Genre: Biography Documentary Release: 2015 Status: Completed |
Description:
In 1981, there was a business book that kept me awake all night, reading it on the lamp… This situation is now reappearing… I don’t like people to talk about it, but at this time, I have to say that this book makes it difficult for you to cover it. In addition, it gives the best description of “business strategy” and presents a picture of a rapidly changing world. ——Tom Peters, best-selling author, author of “Pursuing Excellence”
Eric Jackson’s “Payment War” tells the inside story of how two Silicon Valley entrepreneurs created an online payment website called PayPal. The content is fascinating. Every business school should include this book as a must-read list, because it is definitely the best case study. —Arnold Beechman, The Washington Times
Reading “Paying War” is like watching the football finals. The two teams scored 21:21 in the last two minutes, and then suddenly entered the death overtime. Although this is a business book, it is rare that it reads as exciting as a novel. Once picked up, it is difficult to put down. ——Skip McGrath, editor-in-chief of “eBay Seller News”
Chapter Lists:
| Book praise Preface 1 The Rise of Internet Finance Those who have fought tough battles are more likely to make a difference Introduction (The PayPal story is a war) Chapter 1 Recruiting New Persons: Forming a “PayPal Gang” Chapter 2 Breakthrough: Opening up the auction market Chapter 3 Super Merger: Elon Musk debut Chapter 4 Growing Troubles: Internal Troubles and External Troubles Chapter 5 Producers: New Product Development Strategies Chapter 6 Transformation: PayPal 2.0 Chapter 7 Monopolist’s Attack: PayPal Reverses the Situation Chapter 8 Desperate Stakes: Gaining Users Chapter 9 Listing: From Earth to Palo Alto Chapter 10 At Risk: The “Nuclear” Program Chapter 11 Sale: There is no turning back Concluding remarks Postscript Google challenges PayPal |
