152045
Alpina Watches
Year of foundation 1883 By Gottlieb Hauser
Alpina Brand Director: Oliver van Lanschot Hubrecht
Address: 8 Chemin de la Galaise CH – Plan-les-Ouates – Switzerland
Tel: + 41 22 860 87 40
Fax: + 41 22 860 04 64
About Alpina
Alpina was established in 1883, Alpina is recognized as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.
Founded in 1883 and famous for its red triangle signature, Alpina is Swiss watchmaking manufacturer based in Geneva, Switzerland. The Maison aims to develop luxury sports watches that operate with the greatest precision and reliability in the most demanding environments, like the Alps.
A true watchmaking pioneer, Alpina has been the source of numerous patents and innovative calibers for 137 years. In the early twentieth century, Alpina was known as an official supplier of time instruments for military pilots, before revolutionizing the concept of sports watches in 1938, with its legendary Alpina 4.
Faithful to its long tradition of innovation, in 2015, Alpina launched the first connected Swiss Made Horological Smartwatch, thereby creating a new segment in the Swiss luxury sports watch industry. In 2020, Maison presented the AlpinerX Alive, a new generation of smartwatches equipped with an integrated heart rate sensor and GPS, amongst many other features. Also concerned about the preservation of the Planet, Alpina introduced the Seastrong Diver Gyre Automatic line, made of recycled plastic from the oceans.
Inspired by the alpine universe since its creation, Alpina has always been deeply involved in outdoor activities and mountain sports. The Maison has therefore developed strong partnerships illustrating its engagement to this world, alongside its “Alpinists” Team of athletes and Friends of the Brand, who compete in the most challenging environments.
Philosophy
Alpina designs and engineers luxury sport watches that operate with great precision and reliability in the most demanding environments. As is suggested by the brand name, Alpina watches have been tried and tested in one of the most demanding environments: the Swiss Alps.
Collections
Alpiner
In 1933, Alpina set the standards of the modern sports watch by unveiling its Alpina 4 timepiece: antimagnetic, antishock, water-resistant and stainless steel. True to the Maison’s DNA, the current Alpiner collection presents strong and sturdy watches that can resist the toughest conditions whilst remaining pure and easy to wear.
Startimer
Since the 1920’s, Alpina has been developing pilot watches to accompany aviators and help them navigate in those early days. The Startimer collection stays faithful to the spirit of its predecessors, and presents clean and legible dials enhanced by traditional oversized crowns.
Seastrong
Alpina’s diving watches are brought together in the Seastrong collection, presenting strong and readable features true to the Maison’s legacy. Designed to please water sports lovers, these models perpetuate the Brand’s proud tradition established over the last century and can be used at depths up to 300m underwater.
Comtesse
Being a leader in ladies’ watches in the 1920s, Alpina has always remained faithful to its tradition, adorning women’s wrists with beautiful timepieces. Reunited under the Comtesse range, Maison’s feminine creations feature a sporty yet elegant look, whether hiking in the mountains or deep diving.
AlpinerX
Sporty yet connected, the AlpinerX timepieces are conceived to support outdoors enthusiasts as well as urban sports aficionados in their everyday life, or during their physical activities. Equipped with cutting-edge technology, they offer insights into one’s well-being and activity performance. While allowing notifications on their digital screen, the AlpinerX models also gather data to the user’s smartphone, thanks to the Alpina Smartwatch companion App, and identify areas for improvement.
Horological Smartwatch
Alpina was one of the first Swiss brand’s to launch a “horological smartwatch” for ladies and gents that keeps the smart technology hidden inside a traditional watch case with a traditional dial. The brand has its own in-house smartwatch technology division.
