In terms of natural skin care products.

Superox-C™ is a botanical active ingredient extracted from native Australian Kakadu plum especially designed to provide a topical supply of antioxidants necessary to fight free radical-induced skin aging.

Origin of Kakadu plum

Kakadu plum (Terminalia Ferdinandiana) is endemic to tropical northern regions of Australia around the Aborigines territory of the UNESCO World Heritage-listed Kakadu National Park. The small to medium-sized tree produces fruits about two centimeters long and a centimeter wide with a single seed.

History and traditional usage

Aborigines have lived in the Kakadu park area for tens of thousands of years. As nutrient-rich fruits, Kakadu plums have been a traditional source of bush tucker for this people and were eaten during long treks or hunting trips. It was also traditionally pound and used as an antiseptic and a soothing balm for aching limbs.

Composition

Kakadu plum is annually exposed to an extremely high sun index (up to 12) with harmful rays. The fruits have consequently developed a highly efficient self-defense system composed of a cocktail of various powerful antioxidant molecules to protect against violent sun-induced free radicals attack. Kakadu plum has been identified as the fruit with the world’s highest vitamin C content, up to about 100 times more than an orange! It also contains large amount of polyphenols (mainly gallic and ellagic acids). Due to its extraordinary antioxidant composition, Kakadu plum is classified as a superfruit.