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4Ps Marketing Strategy and Marketing Mix
The 4Ps marketing strategy stems from the concept that Before coming to business or marketing Should be interested to focus on the important headings. that businesses should take into account the readiness and use it as a guideline before starting business by using P which is the front of the scrap is Product-Price-Promotion-Place The details are as follows.
1. Product is a product or service created by a business to meet needs or to be delivered to customers or consumers. Must take into account the appropriate and clear target audience. See what the target customer wants to pay attention to detail. What is the difference between products or services that make customers eye-catching in appearance? including functionality, durability and safety. as well as creating an impression for customers Make customers interested and choose our products or services. and was told by word of mouth, etc.
2. Price is the price or what customers have to pay in exchange for getting goods and services. Maybe not just money, maybe some time or action. Therefore, the pricing must be appropriate. Calculate the cost price and the profit that Is it worth it? how much profit
3. Place is a channel through which customers can access our products and services such as distribution channel service channel including the location to distribute products and services to customers It should be convenient, safe, and efficient. and access quickly can generate profits from distributing products to the customer group to match the target group as much as possible
4. Marketing promotion (Promotion) is marketing communication to enable businesses to communicate to the target group. and lead to persuading the target group to make a decision to purchase goods and services It is the heart of marketing. Currently, advertisements can be made in many forms of media. Or it could be an activity for customers to join. To motivate customers to be interested and want to choose our products or services.
The 4Ps marketing strategy is fundamental that every business must face. This model will lead to analysis for marketers and executives. Can be used to modify, improve and develop their own marketing to be more effective.
Marketing Mix is the use of many marketing principles together because the four marketing principles above may not be able to do in any one matter. If you want success, there should be a combination of many aspects. Therefore, the concept of marketing ingredients was born. It is a plan to bring all 4 parts together appropriately and to make the most sense.
A world of competition where businessmen can’t stand still. Must develop, improve and change to keep up with the trends all the time. Therefore , marketing mix is a fundamental factor that can always be used in the business world.
