160599Adidas VS Puma, a German brand arising from the battle of blood brothers

160599

Adidas VS Puma, a German brand arising from the battle of blood brothers

Adidas VS Puma, a German Brand Arising from the Battle of the Blood Brothers

Did you know?

Adidas and Puma originated from two brothers from the same family, the Dassler family. Two brothers of this family together to create a shoe business together but later ended up becoming a competitor. So how did the Adidas and Puma story begin?

What caused the two brothers to break up?

This is a summary

The whole story begins in 1918. Adolf Dassler came up with the idea of developing shoes specifically for sports. But because during that time. Germany just went through World War I, making finding materials and machinery to produce shoes. So it’s not easy.
That forced Adolf to bring leftovers from the war. For example, leather from military helmets and fabric from parachutes make shoes.
Before in the next 5 years, another character was added, Rudolf Dassler, Adolf Dassler’s brother.
Rudolf decides to help the business and together set up a shoe factory called Dassler Brothers Sports Shoe Factory in Germany.
The main products of this factory are running shoes and football shoes. But before the shoes of the two brothers began to gain popularity, it was 1936.
A sprinter named Jesse Owens puts on his shoes in the Olympics. and can win up to 4 gold medals.
The Dassler brothers’ shoes began to sell well. Until having to split the product line into 11 types of sports shoes and increase production capacity to 1,000 pairs per day. However, everything has changed.

When World War 2 began.

Rudolf was conscripted into the military while Adolf stayed in charge of the factory to produce products for the army. This upset Rudolf a lot and began to think that his brother Adolf conspired with the military to want to take over the factory to be it’s own.
After World War 2 ended, the feud between the brothers take it to the next level when the perspective of doing business for both of them was completely different. Adolf wanted to develop a high-performance shoe to be more suitable for each type of sport.
While Rudolf wanted to focus on the company’s profits by focusing on cost management rather than focusing on developing high-performance footwear. And the breaking point came in 1948.
When Rudolf decided to leave the company and lead 1/3 of the employees to set up a new shoe factory on the other side of town. The name of the company Ruda comes from the first 2 letters of their first and last name before later changing to Puma.
On the younger side, Adolf changed the name of the company to Adidas which is derived from the same nickname and last name.
After the two brothers became competitors, Adidas continued to develop many kinds of sports shoes. By focusing mainly on the performance of the shoes is unique as 3 stripes that have become a memorable image of Adidas to this day.
Puma, on the other hand, turns its focus to football and running shoes. By choosing the “mountain lion” logo on the shoes represents agility and speed.

Ends with interesting information

Although both brands have their beginnings in the 2 Dassler brothers. But at present, the heirs of the two brothers do not play an important role in the management of the company at all.

Adidas consists of major shareholders, investment companies, and mutual funds.

Puma’s majority shareholder is Kering. The company owns luxury brands such as Gucci and Balenciaga.

References: fabrikbrands.com, about.puma.com