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Why is Chateau Mouton famous?

Mouton’s reputation is inseparable from the old owner Baron Philippe de Rothschild’s outstanding personality and tenacious style, especially his 20 years of hard work, finally Realize the upgrading of Mouton Chateau to a top-level vineyard. In addition, he developed branded wines, merged French wineries, established joint venture wineries in the United States, and developed his wine business from a winery to a company with a series of brands.

Baron Philippe himself lived a rich and colorful life, proficient in literature, drama and art, a poet, a director, and a rower and racing car.

He is a legend in Bordeaux. Philip’s daughter, Baroness Philippe de Rothschild (Baroness Philippine de Rothschild) inherited her father’s business, will be named after the Baron BPR company (Baron Philippe de Rothschild SA, referred to as BPhR) to grow into a world-class wine company, also The legend of Bordeaux.

Introduction to wine labels

Baron Philippe de Rothschild came up with the idea to have each year’s label designed by a famous artist of the time. In 1924, in order to celebrate the success of the first winery’s own canned wine, the then Baron Philippe de Rothschild invited Jean Carlu, a famous Cuban poster designer at the time, to design an alternative wine label for this bottle, thus creating a wine art design. ‘s precedent. The winery began to use an artist’s painting as a decoration on the upper part of the wine label every year.

This became one of the hallmarks of Mouton winery, and a representation of Mouton’s shrewd marketing. Many people bought Mouton just to collect the label, a method that was later followed by some other wineries.

1945, the victory of World War II, the liberation of France, the peace of the world, also happens to be one of the best vintages for Bordeaux wines. Baron Philippe de Rothschild commissioned the young painter Philippe Jullian to paint a “V” victory label. Since then, the owner has invited famous painters of the year to design and draw labels for the wine. With only two exceptions, the label was designed by the winery itself.

A portrait of Baron Nathaniel de Rothschild was used on the 1953 label to celebrate the 100th anniversary of owning Chateau Mouton.

In 1977, Queen Elizabeth II and her mother, the Queen Mother (Elizabeth Bowes-Lyon), visited Mouton Chateau, and this visit was also designed as a souvenir on the label.

It is worth mentioning that in 1973, the wine of Mouton Chateau was re-assessed as first class, and it was the Dionysian Festival painted by Pablo Picasso as the label.

There have been two special exceptions in history for the use of two labels on wines in the same vintage. The first time was in 1978, when Montreal artist Jean-Paul Riopelle proposed two labels. Baron Philippe de Rothschild was very happy with both, so he divided the wine into two and used two labels respectively.

Another time, in 1993, the Polish-French painter Balthus was banned by the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE) after he painted a sexy nude girl on the label. At that time, some people suggested that the winery owner should change the label, but the owner of the winery at the time, the Countess Philippine (daughter of Baron Philippe) insisted not to change, so the vintage released in the United States was a different version from other markets, and its label was replaced by blank.

The original position of the naked woman, but this move caused collectors to compete to acquire two different versions, which made the price of wine in 1993 rise a lot. This feature of re-labelling makes Mouton’s wines more expensive and more collectible at auction than the other four First Growths that don’t change their labels every year.

For more than half a century, more than 50 well-known artists from different countries, different races, different styles, different schools, and even different art categories have painted for Mouton’s wine labels.

Miró in surrealism, Chagall in romantic and childlike style, Dali, the ultimate representative of surrealism, Andy Warhol, interpreter of pop art, Armand in neorealism, John Huston, the all-round entertainer, Action Art pioneer Agam, New York “East Village” creator Keith Haring, grotesque and uninhibited Francis Bacon, sculptor Henry Moore, top art masters Picasso, Kandinsky and others have also joined.

In 1996, another Chinese painter, Gu Gan, was invited to paint for him. These paintings are based on the symbol of Mouton – the sheep, as well as grapes, wine and happiness. In such a bottle of wine, art and value blend and complement each other.