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CREDIT ANALYSIS PRINCIPLE OF 5CS INFLUENCING SATISFACTION IN APPLYING FOR NANO FINANCE LOAN WITH OK CAPITAL COMPANY LIMITED, A CASE STUDY OF CUSTOMERS IN MUEANG DISTRICT, NAKHON PATHOM PROVINCE
Topic: CREDIT ANALYSIS PRINCIPLE OF 5CS INFLUENCING SATISFACTION IN APPLYING FOR NANO FINANCE LOAN WITH OK CAPITAL COMPANY LIMITED, A CASE STUDY OF CUSTOMERS IN MUEANG DISTRICT, NAKHON PATHOM PROVINCE (Thailand)
The study is to study the credit analysis principle of 5Cs comprising C1- Characteristic or personal characteristics of borrower, C2-Capacity or capacity to pay back of a borrower, C3- Capital or capital status of a borrower, C4-Collateral or Collateral for a loan, and C5-Condition or borrower’s conditions or situations influencing satisfaction in applying for Nano Finance loan.
The study attempts 1) to study demographic characteristics, interested shop owners to apply for Nano Finance loan, and to study the theoretical principle of 5Cs influencing satisfaction in applying for Nano Finance loan. The population in this study were 365 entrepreneurs of stalls, retail shops, and tenants in the market in Mueang District, Nakhon Pathom Province and there were 4,192 shops in total.
The findings reveal that:
1) The demographic characteristics of the interested person to apply for Nano Finance loan can be concluded as follows: The majority of the traders in the fresh market were
- females (225 traders or 61.63 per cent),
- were in the age of 31 -40 (170 traders or 46.57 per cent),
- obtained diploma / vocational certificate (174 traders or 47.67 per cent),
- were permanent stall traders in fresh market (133 traders or 36.43 per cent),
- earned the average monthly income of 10,001-20,000 baht (159 traders or 43.35 per cent),
- attempted to apply for a loan to improve or expand business (210 traders or 57.53 per cent),
- expected a loan of more than 60,001 baht (157 traders or 43.01 per cent), and
- preferred five-year payback period (161 traders or 44.11 per cent)
2) The study to prove the hypothesis on Principle of 5Cs had an influence on satisfaction in applying for Nano Finance loan can be explained that credit analysis principle of 5Cs had an impact on satisfaction in applying for Nano Finance loan in every aspect including Product and Design, Production Quality, Standard Quality, Service Quality, Safety Quality, Employee’s Quality and Tangible and Intangible.
In summary, the application of Principle of 5Cs to analyze the customer’s group in the market should pay attention to the factors to create income such as selling product, selling cost/ selling price, operation expense, expert and experience of borrower in conducting operation, change condition of product according to community economy. To provide service, company should emphasize on personnel who had knowledge on credit product, customer service and the number of branches as granting Nano Finance loan require the branches close to the community or market in order to facilitate customer and to follow up debts. However, costs on personnel and operation expense of the company need to be considered as well.
Link: http://digital_collect.lib.buu.ac.th/dcms/files/56720068.pdf
